20 April 2024
It's not a game - but it can be a game changer. L'Oréal Paris has released the results of a study on the visibility of women, along with a game-like online training tool.

Fashion.at took a closer look at the latest press release from L'Oréal Paris about a training and the results of a study that comes to the conclusion that harassment in public leads to the increasing invisibility of women. The campaign website aims to raise awareness of harassment in public spaces and provide training for individuals to respond effectively to such situations. It features a counter that tracks the number of people who have participated in a training - currently more than 2.6 million people...

15 April 2024
Which hair color is the rarest in the world and became the trend color in 2024? Viennese hairdresser Steinmetz-Bundy has created an entire haircut collection for the hair color 2024.

Viennese hairdresser Hannes Steinmetz of the Steinmetz-Bundy Privatsalon launched a special haircut collection for the trend color 2024 with a campaign shot by one of the country's most requested photographers, Hilde Van Mas, who has already worked for international magazines and clients. The photoshoot incorporates another color of the year...

Diversity and gender equality in the sciences. Call for applications from women in the natural sciences, medicine or computer sciences with focus on hair research for the Martha Schwarzkopf Award. Henkel is launching the Martha Schwarzkopf Award for Women in Science for the third time to support female researchers in the fields of natural sciences, medicine, and computer science, particularly in hair research. The award includes prizes for lifelong contributions and emerging talents...

Mario Krankl, the new creative director of Intercoiffure Austria, presented the 'Luxury' hairstyling trends 2024 from the 'timeLESS' series Intercoiffure's latest New Timeless trend is 'Luxury'. It's the first theme developed by the new creative director of Intercoiffure Austria, the Salzburg-based world champion hairdresser Mario Krankl. Together with his team, he gave an insight today into the 'New timeLESS Luxury' hairstyling for the 2024 season. Highlights are...

The Maria Callas Estate and The Merchant of Venice have teamed up to create a tribute eau de parfum The launch event took place in early December 2023 in Venice at the Gran Teatro La Fenice. In 1949, the opera house marked an important milestone in the career of Maria Callas. Appearing in the same season as Brünhilde in Richard Wagner's Die Walküre and as Elvira in Vincenzo Bellini's I puritani, Callas' performance and broad repertoire caused a sensation in the opera world...

'Sporting Goods 2024: Time to Move' report from the World Federation of the Sporting Goods Industry (WFSGI) and McKinsey focuses on AI, sustainability, growing interest from 40-plus, physical inactivity,... The report emphasizes the need to address global physical inactivity, citing statistical evidence such as Eurobarometer data that reveals, for example, that 45 percent of Europeans never exercise or play sports. In terms of trends, the report notes that there has been a notable development in recent times, indicating...

Interior trends from Vienna by plant boutique Salon Verde: Plants with air-purifying qualities The 'Salon Verde' plant boutiques of Austria's largest garden center, bellaflora, were founded in 2022 and expanded to three salons in Vienna in 2023. The assortment focuses on an urban concept and plants for interiors and home accessories such as vases and small furniture. Now, at the beginning of 2024, the green salon published in a press release trends for the interior, focusing on plants with air-purifying qualities and easy handling...

Vienna Insight: Opening of the new hair salon 'Soft & Cut' with furnishings by OTTO Austria dedicated to diversity and accessibility The store's owner, Ina Holub, teamed up with the Austrian division of the OTTO Group to transform the space into an inclusive salon in vintage 1980s style with focus on diversity and accessibility. The salon is designed to be a multi-barrier environment, including for customers with disabilities...

Safer Internet Day in Austria: Saferinternet.at published the results of a study on beauty ideals on the internet with a brochure and a quiz The Austrian service point Saferinternet.at published the results of a study on how beauty ideals on the internet are putting young people under increasing pressure. As a result of the beauty ideals study, ISPA (Internet Service Providers Austria), the cooperation partner of Saferinternet.at, released a booklet with some tips on how to break out of the mediated and in many cases faked beauty ideals and become self-determined...