1 November 2025  A fair where wellness defines beautyOn 8 November 2025, the historic Orangerie Schönbrunn becomes Vienna's centre for contemporary beauty culture. The Sense of Beauty Vienna fair brings together professionals and visitors seeking innovation in skin, hair, and body care. Organised by the guilds of beauticians and chemical crafts, the event balances expertise and experience: visitors can test products, attend workshops and meet Austrian producers shaping tomorrow's beauty standards.The exhibitor list itself reflects today's diversity — from organic cosmetics and aromatherapy to high-tech devices and therapeutic skincare. What unites them is a shift in focus: beauty not as surface correction, but as an expression of health and harmony. From natural purity to therapeutic careA strong current across the fair is natural cosmetics — natural, small-batch, ethically produced skincare. Vienna-based Less is More presents bio-certified hair and skincare made with plant extracts and recycled packaging. Lederhaas Cosmetics, also from Vienna, fuses botanical and mineral ingredients into design-driven premium cosmetics that link science, sustainability and sensuality.Queen of Green stands for vegan, plastic-free skincare crafted in Austria, showing how effectiveness and zero-waste ethics can coexist. Achselkuss offers a natural deodorant cream with a soft-melting texture that protects for up to 24 hours — proof that even everyday routines can be sustainable. Beyond aesthetics, pri-medical addresses onco-dermatological care, with gentle formulations for skin altered by chemotherapy or radiation. This inclusion highlights a deeper narrative: beauty as resilience and self-care during and after illness. Local craftsmanship and holistic innovationAlongside natural and therapeutic skincare, the fair also showcases technical innovation — from diode lasers to scalp-care systems and lymph-drainage devices — and sensory well-being through aromatherapy, massage and TCM products. Together, these fields reveal a beauty landscape merging wellness traditions with modern science.Many exhibitors emphasise local production and handcrafted quality, mirroring a broader return to authenticity and transparency in sourcing. This convergence of ethics, efficacy and sensory experience situates Austrian brands within the global clean-beauty movement. Beauty as balanceThe Sense of Beauty Vienna 2025 demonstrates that beauty today is defined by inner and outer balance. From oncology-adapted skincare to organic perfumes and scalp treatments, the message is consistent: true beauty begins with well-being and connection to nature. The fair's exhibitors illustrate that the future of beauty lies not in concealing imperfections, but in nurturing vitality, mindfulness and sustainability — a quiet evolution from looking good to feeling whole.Image: Visualizer for the article 'Beauty Beyond The Surface: Trends in Viennese Beauty Culture'. Photo: © Fashion.at — AI-generated with ChatGPT. |