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27 February 2018

Vienna-based internationally distributing organic babycare label 'Alma' expands via drugstore chain and eCommerce

Recently at the Austrian puls4 TV-show '2 Minuten 2 Millionen', Vienna-based, globally active 'Alma Babycare' received 150.000.- Euros financial support for the further expansion (new product developments, eCommerce, online marketing), and additionally the 'BIPA Start-up Ticket' which includes the distribution via BIPA (, one of the most important drugstore retail chains in Austria. Alma products are available at tendentially exclusive children's boutiques, beauty stores or pharmacies in Europe, Canada and Hong Kong.

Isabel Zinnagl, founder and CEO of the certified (Austria Bio Garantie) organic label, named 'Alma Babycare' after her daughter 'Alma'. In the same year of the birth of her daugther in 2014, Zinnagl has started the family blog-magazine 'Salon Mama' with information about pregnancy, baby clothing, or topics like recipes.

Tip: Interview (in German language) with Isabel Zinnagl on

fig. from left: Portrait of Isabel Zinnagl, founder & CEO 'Alma Babycare'. Photo: © ALMA Babycare / Nuno Filipe Oliveira Right: Products of the special '2 Minuten 2 Millionen' box, limited edition, by Alma Babycare. Photo: © ALMA Babycare.

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