Makeup & Fashion
Makeup, fashion and sport
On 21 July 2010, Y-3, the collaborative label of Yohji Yamamoto and adidas, has sent information about the new campaign for the fall/winter 2010/11 collection with a prominent name for makeup in the credits: Gucci Westman, former Lancôme art director, since 2008 artistic director of Revlon.
The video in monochrome black/white is a poetic story with a lot of abstractions: the flying bird stands not only for freedom and wide horizon but also for the football players' ball, and the swinging net is the abstraction for the goal; the pier stands for wide horizon and distance, etc.
The faces are styled in a monochrome way too; they show no individual accents. That brings an additional distance into the dreamful scenery where the role of the players seems to change into the viewer and back again.
The video is like a short theory about football.