"the
more you know, the less you need"

Annemarie Börlind 2009
The founder of the brand, Annemarie Lindner is talking about the history of the brand, her inspirations, the approach to beauty and health, and what ecological awareness has to do with 'Celebrity Red' lip color... |

Sport Style SS2010
The forest, its woods and berries, the elements fire, water, and air are the inspiring sources for the designers of the new spring/summer beauty and fashion collections in urban sport style... |

MAC Cosmetics 2010
New York based MAC Cosmetics presents the new makeup look entitled with the label's motto 'All races, all sexes, all ages' as respond to a world that is more unified than ever before...
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Office Style 2010 & 2011
Long trousers don't make a bright boy; Office Insight by publisher Karin Sawetz. Once, I was interviewed by a journalist about office fashion - not Fashionoffice - I really mean fashion in the office...
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The Cocktail Dress
How to dress up for a cocktail party. This cocktail style is inspired from a music track by IAMX. Nudelook on the eye lids, fresh pink on the cheeks, elegant natural color on the lips from Clinique's... |

Beach Style SS2010
What has the fashion, beauty, and lifestyle industry for the beach style 'on stock' this year?
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New Year Style 2010
The well dressed are following the fashion rules which are promoted by glossy magazines without using their individual taste for expressing the own personality; but this includes to break some of the fashion rules such as the ones with style do. Beauty by Jessica Cosmetics, Moschino, Vichy, MAC Cosmetics... |

MAC Cosmetics fall 2009
New York based photographer Marilyn Minter was chosen by MAC Cosmetics to visualize the new limited collection. Minter says in an interview that she thinks that "...anything that gets wet starts getting sexy"... |
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Winter Style 2009
Imagine a modern Betty Page in parachute trousers, ski-couture jacket and gaiters boots walking on the street in a rhythm such as she is just listening to Mile Davis' Kind of Blue. She wears Valentino, Diesel, Aubade, Kilian's new perfume 'Back to Black', and Clinique's 'Quick Eyes Cream Shadow'... |

Late-Fall Style 2009
The Boyfriend look is made of male and female pieces. The 'female' pieces are significantly worn or used very close to the body such as lingerie, perfume, and lip-gloss. The handbag, especially the clutch, has to be count to this listing as it is mostly the porter of the female 'essentials'...
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