28 June 2020

Austrian winery Hauser presents new perfume 'Geschein' at the own lifestyle brand's online shop anno1555.com

Winery Hauser's new lifestyle brand 'ANNO 1555' references the history of the Hauser family who makes since the mid-16th century wine in the region of Poysdorf in Lower Austria. Werner Hauser leads in the 13th generation the company and extended the range in the last years by lifestyle products made from grapes (mix drink Jus(t) bases on verjus, French ver jus for green juice, article) and vine flowers. Last mentioned are the inspiring source and name giver of the unisex eau de parfum 'Geschein' which was launched earlier this year. The word 'Geschein' (German word 'Schein' means 'shine, appearance') is derived from the idea that the vine flowers resemble already the future grapes. The Geschein appears only for a short time and spreads a signature scent which was now captured by Werner Hauser in collaboration with perfumer Natalie Feisthauer as olfactory poem about fertile earth, grapevines, vine flowers, grapes, and walks through the vineyards in spring nights; a scent that fascinates Werner Hauser since his youth and inspired the perfume which is described on Instagram as composition of "Pink fruits, white blossoms, soft night air, warm woods and dark soil. A complex, intriguing fusion of fresh and earthy tones."

Images from left: Werner Hauser of the winemaker family Hauser, who founded recently the lifestyle brand and concept store ANNO 1555. Right: The new eau de parfum 'Geschein' was launched this year, available at selected design, perfume stores and at the winery's lifestyle brand online shop anno1555.com. The perfume was composed by award-winning perfumer Natalie Feisthauer, the concept for the new product was developed together with the team of KR8 (story concept) and perfume expert Alexander Lauber (scent concept). Photo (perfume): © Clemens Schneider, www.clemensschneider.com.