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20 April 2024
It's not a game - but it can be a game changer. L'Oréal Paris has released the results of a study on the visibility of women, along with a game-like online training tool.
Today the weather in Vienna is rainy and cold. It seems as if the most interesting events are currently taking place in Venice (Italy), at the Biennale Arte, which opened today under this year's title 'Foreigners Everywhere'. Selected national pavilions have already attracted media interest, such as that of the Holy See. The pavilion of the Vatican is located outside the Giardini, the main venue, in a women's prison on the island of Giudecca. The exhibition of commissioned works by artists, including Maurizio Catellan, focuses on human rights with the aim of making visible people who have become invisible in our society. Well, the media coverage of the Biennale Arte is already in full swing and it seems as if new articles are being published online every hour. A practical overview was provided by DesignBoom on https://www.designboom.com/art/designbooms-ultimate-guide-venice-art-biennale-2024/ already three days ago.
Now back to Vienna and the rainy cold day, where playing a game or training on the computer is a good way to pass the time.
Fashion.at took a closer look at the latest press release from L'Oréal Paris about a training and the results of a study that comes to the conclusion that harassment in public leads to the increasing invisibility of women. The beauty brand launched the campaign in 2020, based on the results of studies conducted by Ipsos over several years, with the campaign kick-off study in 2019 and the most recent in 2023. The results show that a staggering 75% of women worldwide experience harassment in public spaces at least once in their lives, with a similar trend observed in Germany, where around 72% of women are affected. (Data for Austria is not specifically mentioned, but the two countries - Germany and Austria - tend to be very similar in many ways).
Fear of harassment leads women to forgo opportunities, impacting both their personal and professional lives. Specifically, 49% of women globally and 32% in Germany reject opportunities due to this fear, with younger women disproportionately affected. Social events, job opportunities, and even school activities are among the areas where women opt out to avoid harassment. According to the researchers, this not only limits women's freedom, but also perpetuates their invisibility in society. The study underscores the urgent need to address harassment in public spaces to combat women's declining self-confidence and growing insecurity, which further exacerbate their invisibility.
Fashion.at visited L'Oréal Paris' campaign website https://www.standup-international.com/, which aims to raise awareness of harassment in public spaces and provide training for individuals to respond effectively to such situations. The website features a counter that tracks the number of people who have participated in a training - currently more than 2.6 million people. A link leads to the digital training, which is divided into two chapters. One is about self-care, showing different situations of street harassment, possible ways to react when experiencing such a situation, and how to deal with the own feelings. The other is about caring for others. It is dedicated to witnesses of street harassment and shows strategies - the '5D Methodology' - to help another person in different situations, such as on public transportation or in a bar.
What L'Oréal has published on this site isn't a game - it shows how to change the game.
Image: Visual from the 'Standup! - against harassment in public' campaign by L'Oréal Paris, on the occasion of the publication of the results of a study by Ipsos, in partnership with L'Oréal Paris, which identifies harassment in public as a trigger for the increasing invisibility of women in society. Photo: © L'Oréal Paris.
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