Beautyme

14 June 2026 Hair and Faith: Jewish Museum Presents a New Look at the Sheitel
A new Vienna exhibition uses film and personal stories to explain why some Orthodox Jewish women wear wigs—and how hair coverings connect to wider religious traditions.

Presentation stand of the European Ayurveda Resort Sonnhof at a press day in Vienna, showing wellness products, information displays and the European Ayurveda Home concept.

11 June 2026 European Ayurveda in Tirol: When Ancient Healing Meets Alpine Life
A Vienna press day offered a closer look at how Ayurveda has evolved in Austria—from alpine herbs and digital coaching to medically guided wellness concepts.

Two ancient Roman female marble portrait busts displayed side by side in the Vienna exhibition on female portraits and their later transformations.

15 May 2026 Hairstyles of Ancient Busts
Ancient Roman marble portraits in Vienna reveal a surprising detail: among other alterations, hairstyles were reshaped to reflect changing identities, political messages and fashions.

A woman with sunscreen on her face applies more.

7 April 2026 Sun Protection Test Results Released on World Health Day
How reliable is modern sunscreen? A new VKI test reveals surprising results—just in time for World Health Day.

A couple in a green field, a Ferris wheel in the background.

6 April 2026 Local Herb Knowledge: An Austrian Guide and How to Create Your Own Anywhere
Wild herbs in Vienna are disappearing — yet interest is growing. A new guide shows how to rediscover them.

Vintage striped umbrella and accessories from the dm anniversary collection displayed outdoors.

2 April 2026 Anthroposophy and the Human at the Center: 50 Years of dm and a Vintage Collection in Austria
A look at Austria's drugstore market and how dm built its position over 50 years — between self-service innovation, stable pricing, and a human-centered philosophy.

Sunny park scene with a straw hat, sunglasses, and sunscreen on an outdoor cafe table.

22 March 2026 Spring Sun Safety Checklist for Austria
Spring sun in Austria can be stronger than it feels. A practical checklist for city walks, hikes, skiing and lake days. Stay informed, stay protected.

Straw hat and sunglasses rest on a table in a Viennese park.

22 March 2026 Spring Sun & UV Protection Quiz: What You Think You Know
Spring sun feels mild—but is it really harmless? This quiz connects UV risks, history, and everyday protection habits.

A collage of six images showing various leisure activities and scenes.

23 February 2026 Quiz Lent 2026: Ancient Symbols and Modern Mindsets
Lent is about more than just giving things up—it's about finding focus. From the ancient tradition of the Lenten veil to modern "Digital Balance," how are you resetting this year?

Illustration of tiny habits for everyday wellbeing in fresh, light colors.

16 February 2026 Fasting Season in Transition: From Religious Practice to Everyday Habit
Fasting in Austria is no longer only about giving things up. Why small habits may matter more than strict rules.

Opening of Sturmayr Coiffeure's temporary flagship salon in Griesgasse, Salzburg.

12 February 2026 Sturmayr Coiffeure Opens Temporary Flagship Salon in Salzburg's Griesgasse
A short-distance move in Salzburg's old town: Sturmayr Coiffeure opens a temporary flagship salon near key cultural venues.

9 February 2026 A Vienna Story of Belonging: Julya Rabinowich's "Mo & Moritz"
A new youth novel set in Vienna looks at love, faith and growing up. "Mo & Moritz" by Julya Rabinowich and its special premiere at the hair salon that inspired the story.

Female perfumer in white coat at fragrance lab with oils and plants.

11 January 2026 Scents of Time: The Evolution of Perfume and Essential Oils
From ancient rituals to the courts of Versailles, the story of scent is a journey through time. Do you know the difference between a healing oil and a designer perfume? Take our quiz to find out!

Winter bath ritual with herbs and candlelight.

9 January 2026 The Power of Essential Oils and the Craft of Personal Winter Rituals
Sub-zero temperatures outside, warmth inside: how simple rituals with essential oils can turn the home into a place of recovery.

Debutantes' hairstyle and gold tiara for the Vienna Philharmonic Ball 2026; portrait of Vanessa Steinmetz-Bundy and Hannes Steinmetz.

7 January 2026 Leaves, Lightness and Living Forms: A First Look at the Debutantes' Diadem and Hairstyles
From floral ornaments to carefully structured hairstyles: how space, symbolism and craft shape the debutantes' first appearance at the Vienna Philharmonic Ball 2026.

Triptych of ball looks with sleek updo and glossy waves, combined with lace and sequin evening dresses, showing modern Viennese ball styling.

2 January 2026 Vienna Sets the Tone for the Ball Season 2026
From glass hair to relaxed updos: Vienna's ball season 2026 highlights elegance through precision and natural movement.

Young woman with natural appearance in front of a medical background representing aesthetic medicine, minimally invasive treatments and surgery in Austria.

19 December 2025 Aesthetic Medicine in Austria: From Niche to Mainstream
Aesthetic medicine is no longer a niche in Austria. From minimally invasive treatments to surgery, the field continues to expand. An expert interview offers deeper insight.

Man holding an LED face mask with cooling and light technology.

7 December 2025 From Daily Habits to High Tech: How Men Approach Beauty Today
From sunscreen to smart devices: how men handle beauty today. A look at habits, studies and new technologies.

Jürgen Christian Hoerl and Hannes Steinmetz present a pink ball gown in a salon, while a model in a dark blue dress is shown during a fashion preview.

14 November 2025 A Preview of Vienna's Ball Season: "The Ball Edition" at a Salon Near the State Opera
A look inside 'The Ball Edition' by Steinmetz-Bundy and JCH Jürgen Christian Hoerl in Vienna: new gowns, hairstyling ideas, and practical tips for the 2025/26 ball season.

Left: Poster showing Rembrandt's 'Portrait of a Young Woman' digitally merged with a beauty filter to illustrate changing beauty ideals. Right: Poster with a digitally modified artwork by Markus Schinwald exploring transformation and self-perception.

4 November 2025 YOUareART: When Classical Portraits Meet Modern Selfies
How does a selfie compare to a Rembrandt portrait? YOUareART explores youth, beauty, and self-acceptance through art, AR, and reflection.

Stylish beige-toned banner with woman and text 'Beauty Beyond The Surface: Trends in Viennese Beauty Culture'.

1 November 2025 Beauty Beyond The Surface: Trends in Viennese Beauty Culture
At Vienna's Orangerie Schönbrunn on 8 November, Sense of Beauty Vienna unites natural care, technology and wellness – beauty that begins with well-being.

AI-generated image of a plate of steaming Autumn Harvest Gröstl (pumpkin, potatoes, and fried egg) on a wooden table in a luxury modern kitchen with floor-to-ceiling windows overlooking a panoramic view of snow-capped mountains.

16 October 2025 Nutrition and Sport: How Food Shapes Performance and Well-Being
The latest Land schafft Leben report shows how food and sport are closely connected. It's not about recipes but about awareness — yet Fashion.at asked ChatGPT to create one inspired by it.

Left: Original 1910 textile design by Koloman Moser for the Wiener Werkstätte. Right: Modern Austrian Airlines Business Class amenity kit featuring Moser's pattern.

8 October 2025 Designs That Travel: Wiener Werkstätte Patterns from the MAK Take Flight with Austrian Airlines
Viennese design heritage takes to the skies: historic Wiener Werkstätte patterns from the MAK adorn Austrian Airlines' new amenity kits.

Surprise package with travel-size skincare by Less is More and a pendant from the Weltenbummler Collection by Elisabeth Habig, displayed with brochures, ribbon, and a handwritten note on a wooden table.

23 September 2025 When Travel Meets Purism: A Viennese Collaboration of Jewelry and Organic Skincare
From hand luggage rules to Viennese craftsmanship: a new collaboration between jewelry and organic skincare invites thoughts of world travel.

A symbolic image for a longevity quiz showing diverse paths to a long life: people jogging for fitness, friends socializing for mental well-being, and seniors doing Tai Chi for balance and mindfulness in a park.

9 August 2025 Longevity Quiz: Habits for a Longer, Healthier Life
Want to live longer — and better? The "longevity" trend is more than just green smoothies and gym memberships. It's about science-backed habits that keep your body strong, your mind sharp, and your days full of energy.

Model wearing Vossen poncho Tilda in Elderberry (left) and model in poncho Timo in Sand (right), from the Balance collection, available from October 2025.

8 August 2025 Balancing Tradition and Innovation: Vossen's New Collection Highlights Comfort and Sustainability with Aqua.Save
From the 100-year anniversary gala to green innovations: Vossen continues to write textile history with new gender-neutral wellness pieces and sustainable production using Aqua.Save processes.

Exterior views of Alpin Resort Sacher Seefeld, dog Ella during retreat, and Elisabeth Gürtler in a dirndl at the resort.

7 August 2025 Long Life, Four Paws: A New Kind of Retreat at the Alpin Resort Sacher Seefeld
What if your next wellness retreat included your dog? A new longevity program in Seefeld redefines aging for humans and their four-legged companions.

A smiling man and woman stand together in a modern, sunlit kitchen, chopping colorful fresh vegetables on a white island counter. Large glass doors in the background open to a green, sunny yard.

8 July 2025 From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle
Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values.

A symbolic AI-generated image of a medieval-style workshop, showing a modern artisan pouring golden molten wax from a rustic pitcher while focused on the traditional craft of candlemaking.

1 July 2025 Scented Stories: How Perfumes Revive History, Crafts, Art, and Literature
Perfume as poetic memory: V Canto's Ceraiuolo and other scents draw on Italy's deep well of history, crafts, art, and literature.

A woman wrapped in a towel is smelling lavender and has a Gehwohl cream tube placed beside her.

28 June 2025 The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect
What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect.

A woman, seen from behind with a towel wrapped around her hair, looks out a large glass door at a scenic Austrian alpine lake with sailboats and mountains.

27 June 2025 Hair Protection Quiz: From Mountain Peaks to City Streets
Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage!

Hair collection 'Gold & Honey' photographed by Hilde Van Mas, featuring hairstyles by Steinmetz-Bundy Privatsalon.

24 June 2025 Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection
Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season.

Portraits of Prince Eugene of Savoy (KI-generated and watercolor) and Philippine Welser, displayed side by side.

18 June 2025 Beauty as Legacy: From Prince Eugen's Palaces to Philippine Welser's Bath
How do we define beauty? Two exhibitions in Austria—one in the East, one in the West—trace the timeless art of living beautifully.

Group of people exercising outdoors in a park fitness class led by an instructor.

7 June 2025 'Bewegt im Park': Free Outdoor Fitness Courses Across Austria
Free movement for all: Austria's 'Bewegt im Park' brings diverse outdoor courses to parks across the country — no sign-up, no cost.

Table with drinks overlooking an Austrian-inspired lake and mountain landscape, where a couple is seated.

1 June 2025 Are You Summer Savvy? Test Your Knowledge on Healthy Eating & Hydration in the Heat!
How savvy are you about summer eating & drinking? Test your knowledge on everything from the best cooling fruits to vital hydration strategies & electrolyte balance. See how you score!

Pink and green hydration gear: Waterdrop bottle, microdrink pack, carafe set, and nutribullet blenders including magenta Flip.

30 May 2025 Pink Is the New Green: How Color, Convenience, and Consciousness Are Shaping Beverage Trends
In 2025, pink colors drinks and on-the-go bottles alike. A closer look at the cultural and lifestyle forces behind the shade.

Diverse women walk on the beach in various bikinis, celebrating body diversity with confidence and joy.

26 May 2025 What Makes a Body Beautiful? Rethinking Fashion for Curvy Figures
Fashion is shifting away from narrow ideals—celebrating curves, confidence, and authenticity. How is the industry redefining beauty?

Studio Palatin lamp, Lederhaas wash and lotion, Schullin bangle, and Lobmeyr engraved feather glassware.

24 May 2025 Father's Day with Viennese Elegance: Selected Treasures for Timeless Appreciation
What connects subtle fragrance, engraved glass, hammered gold, and sculptural light? Viennese elegance, carefully curated for Father's Day.

Collage from the JCH salon show in Vienna featuring Eva Petrič with her AI perfume, event guests, Swarovski shopper, fashion looks, and corporate wear concepts.

15 May 2025 A Very Viennese Ensemble: Fashion, Hair & Fragrance at JCH x Steinmetz-Bundy's Spring/Summer 2025 Salon Show
From tailored elegance to AI-inspired fragrance—JCH and Steinmetz-Bundy's SS25 salon show, featuring Eva Petrič's perfume premiere, became a stage for fashion and reflection in Vienna.

AI-generated image of a woman in a white summer dress and bikini, preparing a smoothie in a blender with fruits in a lakeside café kitchen in Austria. Created by Fashion.at in collaboration with Grok, an AI by xAI.

25 April 2025 Food and Body Scent Quiz
Did you know that what you eat can affect the way you smell? Test your knowledge, learn practical dietary tips, and blend up some refreshing smoothies to support a fresher you!

The image features an AI-generated depiction of a woman wearing an orange sun-protective hat while steering a motorboat on a lake in Austria. The bright lighting and reflective water highlight the importance of UV protection in outdoor settings. This visual was created by Fashion.at in collaboration with Copilot.

16 April 2025 Sun Protection Quiz
How much do you know about sun protection on cloudy days, in the mountains, or on the water? Test your knowledge in this quiz!

Wolfgang Lederhaas, Vanessa Steinmetz-Bundy, and Hannes Steinmetz at the Honey Bee Hair-Care product presentation on April 8, 2025, at the Steinmetz-Bundy Privatsalon, Opernring 9, across from the Vienna State Opera.

14 April 2025 Viennese Collaboration Brings Bee-Based Eco-Luxury to Hair Care
What happens when Vienna's top salon Steinmetz-Bundy joins forces with the Lederhaas natural cosmetics lab? A bee-based hair care line emerges after two years of development.

Image: The founders of 'Add On Nutrition' Dr. Katja Schlemitz and Katalin Schlemitz.

2 April 2025 Viennese Medical Doctor and Paramedic Strengthen Health with 'Add On Nutrition'
Eating a balanced diet isn't always easy. Vienna-based company 'Add On Nutrition' presents five key nutrients—Vitamin D, Omega-3, Magnesium, Vitamin C, and Zinc—that are essential for health and well-being. But are we getting enough?

22 March 2025 The Bathroom as a Living Space – A Response to Digitalization and the Need for Touch at ISH 2025 in Frankfurt
As digitalization makes touch a luxury, Villeroy & Boch's presentation at ISH 2025 reimagines the bathroom as a space for sensory experiences.