Fashion.at
BEAUTYME
10 December 2024
An authentic view of Vienna during the ball season, presented by hairstylist Christine Wegscheider: In ball attire at Café Anzengruber for an after-ball snack
The Viennese ball-goers featured in the campaign embody the city's unique lifestyle: effortlessly blending elegance with casual comfort. In their long gowns and clever, masterfully styled hair, they exude a carefree je ne sais quoi that perfectly captures the essence of Vienna - where sophistication meets laid-back charm...

24 November 2024
Christmas in Vienna Tip: Dorotheum's Christmas Special with pop-up boutique, music, culinary delights,...

Fashion.at recently visited the Dorotheum on the occasion of the auction house's Contemporary Week, where seemingly tout Vienne appeared for a preview of the art collection. The next date - this time not for an auction, but for a pop-up boutique - is already marked in the calendar...

4 November 2024
Before the opening on December 5th: Insights into the Hotel Neue Post in Zell am See, Salzburg, refurbished by BWM Architects
Just in time for the start of the winter sports season in many regions of Austria, the Hotel Neue Post under the direction of Nadia Bruckner and Darijo Vujicic, provided a glimpse of the new interior, including the extensive wellness area designed by BWM Designers & Architects...

24 October 2024
Fashion.at Christmas shopping tip: Where to find limited edition design objects, exceptional perfumes, fashion,... on two days in November, December
Today Fashion.at planned to create a list with recommendations for Christmas gifts under the motto 'Don't buy waste'. However, after the Cream market informed us today that they'll be back in time for Christmas shopping in Vienna, we canceled this idea. Better than any tip list are well curated markets! Seen at the preview, Tetri Objects' 3D-printed and hand-poured chess set made of transparent material...
9 October 2024
Insights into the latest work for Dior by Vienna-based architecture and design bureau Labvert
New information about Labvert's architectural work for Dior arrived at Fashion.at. The Vienna based architecture and design bureau of Stephan Vary is one of the most active in the international fashion and beauty business of luxury brands such as Dior, Bulgari, Hennessy and Rimowa. Labvert has recently completed significant projects for Dior, designing three exclusive spa destinations around the world - in Doha, Paris and on the French Riviera...
1 October 2024
Vossen introduced the new 'My Moments' spa collection featuring the company's first ever bathwear made from muslin
Europe's terry specialist Vossen has expanded its product range to include the company's first spa dresses made of muslin, the lightweight, breathable cotton fabric known for over 2000 years and popularized in the Baroque era by fashion trendsetters such as Marie Antoinette. The spa dresses are part of the 'My Moments' collection, dedicated to self-care, and come just in time for the new colder season, when people not only change their wardrobe inventory...
29 September 2024
Parisian elegance is the latest hair trend in Vienna, presented by Christine Wegscheider, hair stylist for fashion shoots, ball styling and salon owner
The business of hairstyling is often associated with women, but only a few women are among the stars of the profession, known by name as creators of new trends and business owners. Christine Wegscheider is an exception. Recently, she presented the trend theme 'Autumn Vibes'. Wegscheider's hairstyles embody French chic with a modern twist...

10 September 2024
Vienna Fashion Week kicked off with illustrious guests from Austria's entertainment, fashion, beauty and media industries
Yesterday, the city's most important annual fashion event, Vienna Fashion Week, kicked off with illustrious guests from the entertainment, fashion, beauty and media industries, such as Ö3 radio host Sylvia Graf-Borgstädt, the doyen of Austrian fashion journalism Brigitte Winkler, ex-Miss Vienna, TV host and sports journalist Kimberly Budinsky, ex-Miss Austria, model and content creator Patricia Kaiser, and ex-Miss Austria and PR manager Tanja Duhovic, to name just a few...
29 July 2024
Travel & health trend reflected in new Sea Cloud Cruises and Max Grundig Klinik offerings, highlighting health as a lifestyle choice for young and old

A strong breeze is currently blowing through the Austrian healthcare sector, and it threatens to become even more uncomfortable. People in Austria are reading in the daily news about possible changes that could be detrimental to patients and employees. It is not yet clear whether these fears will come true. However, the average rehabilitation or medical health cure in Austria had and still has nothing to do with a comfortable fitness program or vacation. Information about luxury treatments such as those offered by Sea Cloud Cruises in cooperation with the German private clinic Max Grundig Klinik Bühlerhöhe is like sticking a finger in an open wound. Let's look at it positively: Maybe the current situation will motivate Austrians to rethink their future vacation plans in order to combine them more with health care - and to start saving their money...
8 July 2024
Austrian hairdresser Dieter Ferschinger adds elegance and shine to classic summer styles

Dieter Ferschinger is currently one of the country's most requested hairdressers. Fashion.at recently received some tips for summer hairstyles...
 
29 June 2024
Fashion.at's walk through the Parallel Sculpture Park in Gmunden and talk with artist, jewelry designer, perfume maker Eva Petric about her work 'DataBank@futureGARDEN'
Yesterday, Fashion.at visited the Parallel Sculpture Park in Gmunden a few hours before its official opening and walked through the Toscana Park on the peninsula at Lake Traunsee, where sculptures by around 45 artists have been placed in expected and unexpected places, such as trees, until the end of August. In a conversation with artist Eva Petric about her triptychon-like sculpture 'DataBank@futureGARDEN', Fashion.at got the impression that the sculpture makes the visitor aware of the information we all carry within us. Eva Petric introduced 'Earth for Empathy' - one part of the sculpture - as resembling the musical instrument xylophone - which doesn't make any sound in this artwork, but visually enhances the silence of nature, which is always there even when we can't hear or see it, like a light wind. When the wind moves the panels, the silent song of the environment begins to play. All we have to do is listen...
27 June 2024
Hair care tips to protect yourself from the sun and heat in summer from Viennese hair salon owners Hannes Steinmetz and Vanessa Steinmetz-Bundy
This week Fashion.at received practical tips for summer hair care from the Viennese hairdresser 'Steinmetz-Bundy Privatsalon'. The press release started with a question that has probably been asked several times by customers: "Can hair really get sunburned?" The simple answer is: No. But the scalp can get sunburned and the hair itself - its structure and color - is also affected by intense sun exposure, UV radiation, heat, wind and salt water or chlorine. Award-winning hairdresser Hannes Steinmetz offers six tips to keep hair and scalp healthy during summer...
24 June 2024
Fashion.at's choice of one of the Nutribullet recipes for glowing skin and shiny hair, using foods you may already have in your kitchen or that are available in any supermarket
Fashion.at received a practical reminder that the beauty of hair and skin can be positively influenced by a diet rich in fiber, minerals and vitamins, such as citrus fruits, which are rich in vitamin C - essential for the production of collagen, helping to keep skin firm and radiant. The selected turmeric detox smoothie is easy to make with ingredients you probably already have in your kitchen or that are available in any supermarket throughout the year...
16 June 2024
The winners at the Austrian perfume prize 'Duftstars' gala, hosted by Arabella Kiesbauer and featuring performer Yvonne Catterfeld, are The Merchant of Venice, Chanel, Giorgio Armani,...
Recently, on June 14th, the gala of the Austrian Perfume Prize 'Duftstars' took place in the historic Palais Ferstel, celebrating the best fragrances in Austria. The event of the international Fragrance Foundation was hosted by Arabella Kiesbauer and featured performances including the song 'Climb Ev'ry Mountain' interpreted by German singer and actress Yvonne Catterfeld from the musical 'The Sound of Music'...
15 June 2024
Perfumer Yogesh Kumar interprets Vienna's culture with new bespoke ambient fragrance
This week, the Viennese perfumery industry, represented by the Vienna State Committee for Perfumery and Drugstore Retailing, launched 'Vienna - a fragrance for Vienna', an 'Eau de Ambiente' created by custom perfumer Yogesh Kumar. Fashion.at asked Yogesh Kumar how he would describe the scent composed from jasmine, ylang-ylang, vanilla, neroli, cypress, geraniol and citrus fruits. The perfumer said it's...
22 May 2024
Amazon and Berlin-based vegan nail polish manufacturer OZN have launched a new exclusive shade
Exporting is a buzzword for small and medium-sized businesses that want to collaborate with Amazon. One of them is Berlin-based vegan nail polish maker OZN, which partnered with Amazon to launch a new exclusive nail color called 'Pippa'...
20 April 2024
It's not a game - but it can be a game changer. L'Oréal Paris has released the results of a study on the visibility of women, along with a game-like online training tool.
Fashion.at took a closer look at the latest press release from L'Oréal Paris about a training and the results of a study that comes to the conclusion that harassment in public leads to the increasing invisibility of women. The campaign website aims to raise awareness of harassment in public spaces and provide training for individuals to respond effectively to such situations. It features a counter that tracks the number of people who have participated in a training - currently more than 2.6 million people...


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