Olivier Martinez on a vintage motorcycle for the new fragrance by Yves Saint Laurent
Today on 24 April 2014, Yves Saint Laurent posted the making of video of the TV campaign for the new fragrance 'L'Homme Sport'. The new scent (composed by the perfumers Anne Flipo und Juliette Karagueuzoglou, IFF) is described as fresh and energizing like an adrenaline boost.
On Marie France, French actor Olivier Martinez (movie 'The Physician') speaks about his role as ambassador (since 2006) for 'L'Homme' by Yves Saint Laurent, the new scent 'L'Homme Sport' and the shooting of the film in a desert landscape in US where he rode race-like on an Egli-Vincent motorcycle, followed by a helicopter-camera. The fragrance in a flacon with metallic closure that reminds a screw-nut comes into stores in May.
The TV ad was directed by the creative team of Megaforce; the campaign pictures (with Marlon Brando appeal) were shot by photographer Mathieu César. (Photo provided by Yves Saint Laurent.)