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Femininity in perfume and fashion

...seen at Chloé which is directed since 2011 by fashon designer Clare Waight Keller. Recently, The New York Times published an insight into the studio of Chloé and the (work) style of Clare Waight Keller who designed before for Pringle of Scotland, Gucci and Calvin Klein.

"...roughly 80 percent of the hundreds of employees at the company are women, which is a point of pride at a house that has projected an aura of femininity for 60 years."

Currently (mid-November 2012), Chloé's fragrance partner Coty Prestige runs the new campaign for 'Chloé Eau de Parfum' (launched 2008) with Finnish model Suvi Koponen before the lens of photographer Fabien Baron. Suvi Koponen's carreer started in 2005 as the first winner of the TV-reality 'Model School', original name Mallikoulu which is described as not made from the 'Next Top Model' format. The model is also the face of Chloé's fashion campaign FW2012/13.

For Coty Prestige's Françoise Mariez (Senior Vice President International European Marketing Licenses), Suvi Koponen represents Chloé's feminine style perfectly.

Video: Chloé Spring/Summer 2013 by fashion director Clare Waight Keller. At the end of the video, Clare Waight Keller greets the woman who founded in 1952 the label Chloé, 91-years old Gaby Aghion (born 1921 in Alexandria, Egypt).

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