19 September 2016
Giorgio Armani Beauty premiere of makeup for all sexes mixed from ingredients like malt and blueberry extracts
Since mid-September, the first ever unisex makeup product by Giorgio Armani Beauty - the Him/Her Lipcare, is available in stores (in Austria). According to Linda Cantello, Giorgio Armani International Make-Up Artist, the unisex concept of the line is derived from the experience that the differences, the boundaries between the sexes aren't so strictly drawn nowadays; following society's more fluid gender definitions, the Him/Her Lipcare fits inside (6 different nuances with the non-color N° 1 clear) and outside (look of the tube) to men as well as women. For the presentation of the dark packaging of the practical tube and how it fits into bags of men or women, the launch of the Him/Her Lipcare was accompanied by self-explaining lifestyle images (such as the one left, below).
The moisturizing and volumizing lipcare in six nuances (picture right below) is mixed from ingredients like oils, beeswax, malt and blueberry extracts for the usage during day and night. For the regenerative intensive care during night hours, Giorgio Armani Beauty recommends to apply the lipbalm in several layers. Over the day, the lips can be accentuated with a colored balm - worn alone, below or above the lipstick.
Even the lipcare's scent composition with subtle notes of cotton flower, orange blossom, spicy musk follows the idea of unisex.