7 June 2020

Tip by Fashion.at's Karin Sawetz for boosting your mood with an energizing scent: The new fragrance '44 Gerrard Street' for men and women by Atkinsons

Recently, Fashion.at received the new eau de cologne '44 Gerrard Street' by Atkinsons for testing. But it was not the first time that I've applied the scent and compared it with other new fragrances. The premiere happened just some days before the world started to become aware of the outbreak of the pandemic. This was at the end of February when people held discussions about the flu and the new virus as if they had researched both. I tested various scents on that day in Vienna and remember well the eucalyptus, green lemon, ginger opening as an almost healing scent for my mood which was negatively impacted by my worries about the future.

This week, the eau de cologne arrived at Fashion.at. The matte orange glass bottle with velvety rough surface is a haptic experience that compensates for a moment the touch-reduced, handshake-free time of the pandemic which lasts in Austria since around three months. The energizing opening of the fragrance is continued by a floral bouquet and amber with woody notes. The last mentioned warm, spicy accords with reminders of the lemon-ginger top notes stay over the day. The unisex composition tends to have a masculine scent.

Perfumer of the eau de cologne is Mathieu Nardin from the creative team of Mane. Atkinsons introduces into the '44 Gerrard Street' by pointing out that the balance between top and bottom notes is ensured by the environmentally friendly extraction technology 'Jungle Essence' developed by Mane.


Video: MANE Jungle Essence™