8 March 2022

Vienna Insight: Presentation of new fashion by German designer Guido Maria Kretschmer and beauty products by Austrian company LuxusLashes and by French vegan skincare brand Typology

Image: Typology range presented on 8 March at the press meeeting at Steigenberger Hotel Herrenhof in Vienna.

Today, Fashion.at was invited to the presentation of new fashion and beauty products at Steigenberger Hotel Herrenhof in the 1st district of Vienna. For the press day, companies from the DACH region (Germany, Austria, Switzerland) teamed up to make it easier for editors to get an oversight about the latest collections and product news. Among the fashion brands, the women's wear label by German TV personality and designer Guido Maria Kretschmer. At the TV show 'Shopping Queen', Kretschmer is the specialist for the price-conscious styling of outfits. With his designs for the Spring/Summer 2022 collection of women's wear, bags and accessories for his label Guido Maria Kretschmer available at one of Europe's largest online shops, the Hamburg headquartered 'About You' (belongs to the Otto Group), Kretschmer makes it easy to become the 'Shopping Queen', defined as the one who shows a chic style with pieces bought for an affordable price. The collection is divided in two size-related lines. The 'Curvy'-line with comfortable cut items from size 46 until 54 consists of 24 pieces, the line with sizes from 34 to 44 has a range of more than 100 items. Selected pieces from the collection drop every mid-month on Friday. The first range arrived on 18 February, the next drop is scheduled on 18 March.

From Hamburg based fashion to beauty from Vienna.

LuxusLashes is the name of the Vienna headquartered internationally active beauty company founded by the married couple Regina und Henryk Foltynek in 2008. Regina Foltynek is a trained coiffure and the creative mind behind the products for the lashes. Everything started with an idea for a new product for lash extensions. Today, the company runs several franchise partner lounges mainly in Germany. Before the pandemic, the company had started its business in the USA and appeared for example together with German designer Pia Bolte during New York Fashion Week. Today, LuxusLashes presented the new product 'Serum Senses', a booster for extending the lifetime of the hairs of the lashes and eyebrows for more density and length.

Image: Regina and Henryk Foltynek, the founders of LuxusLashes at the press meeting on 8 March 2022 at Stiegenberger Hotel Herrenhof.

From the DACH region to France.

Typology is headquartered in Paris. The brand was founded exclusively online in 2019 with a concept for beauty formulas filled in bottles and tubes in puristic apothecary aesthetic which soon became cult. Today's press introduction started with the range of peelings and soaps, led over to moisturizers, serums, and ended with tinted serums and lip balms. The products were presented with personal recommendations such as the color for lips (ruby red is the most popular), the selection of the color for the tinted serum or which solutions for individually mentioned skin characteristics or concerns are available. At global.typology.com/diagnostic, Typology offers the digital diagnostic tool with a questionnaire about concerns and additional questions for recommendations of products from the range. The brand was developed on the concept of serving the best solutions for various skin types and concerns such as redness, pores, dark circles, stretch marks,... with formulations developed from natural ingredients. The products are delivered in sustainable packaging made of recyclable materials.