29 March 2022

Fashion.at Style Tip SS2022: Fashion & beauty for an individual style that withstands fast fashion trends

In times of a pandemic and war in Europe, fashion and beauty is a minor topic. Clothing or makeup - what we wear has to be practical, individual, and fulfill our own needs without the stress of having to fit into a precasted beauty scheme. Fashion or beauty only for the superficial shine appears in our days misplaced. Fashion.at collected some pieces with style and quality for a look that withstands fast changing fashion trends and for letting the wearer's individuality shine.

Recently, Fashion.at had the chance to test products of the French vegan beauty label Typology at a press meeting in Vienna. One of the tested products was a face scrub with rosehip oil which brings a natural radiance to the face by exfoliating the skin. Typology is a specialist for radiance and glow. The two products - a botanic oil and a serum with DHA - on view on this page are the company's latest developments for self-tanning skin care. The botanic oil PLANTES-1006 - Assemblage botanique au buriti (Botanical blend with buriti) and the serum LAB-1021 - DHA 10% + extrait de pulpe de caroube (10% DHA + carob pulp extract) will be available from 7th April at typology.com.

The series of six scents from the new 'Attars' perfume collection by Amouage from the Sultanate Oman is developed from the Arabic tradition of perfume making. The perfumes Orris Wakan, Rose Aqor, Vanilla Barka, Incense Rori, Saffron Hamra and Oud Ulya are made of natural ingredients for being used in daily new layerings for an individual sillage. The 'Attars' collection is available in Austria in selected perfumeries from April 2022.

Several days ago, the new eye colors by Tom Ford were launched in perfumeries in Austria. The 'Tom Ford Eye Color Quads' collection is extended this season by (pictures from above) Rose Topaz (neutral tones from shimmering cream to mussel), Tiger Eye (golden tones with copper), and Smoky Quartz (in muted tones mauve and khaki). The eye colors are wrapped in mahogany with rich golden details, contain a mirror and two dual-ended applicators.

The eyewear 'AW02' with sunshades clip-on is from the 'AWearness' anniversary collection by Austrian brand Andy Wolf (founded in 2006). The range consists of five classic models with additional clip-ons. The name of the collection references 'awareness' and 'wearing'. At andy-wolf.com/en/awearness-collection/, the collection is presented with insights into the making of the eyewear and packaging with focus on sustainability and long-lasting style. Photos: © ANDY WOLF Eyewear.

Austrian designer Lena Hoschek presented five key looks from the brand's summer collection 'Lena - The Great Escape'. One of them are artful bleaching effects created manually on basic clothing items like jeans. On view at the picture, black 'Norma' jeans with hand-bleached upper part. Photo: © LippZahnschirm.

The braided bag is from the new H&M Spring/Summer 2022 collection, available from 7 April 2022 in stores and online.