8 March 2016
Urban Decay's new brand ambassador Ruby Rose stands for femininity and beauty without conventions
Ruby Rose is Social Media star (more than 4 million page likes on Facebook, 6,7 million followers on Instagram), actress (Netflix series 'Orange is the New Black'), TV presenter (MTV European Music Awards), DJ, model (recently for Ralph Lauren) and was now named Urban Decay ambassador. Motto of the makeup label is "Beauty with an edge™" which matches the style of Ruby Rose who is described by Urban Decay as a woman in the tension between various conventional definitions of beauty; without fulfilling only one and without excluding any.
"Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves." Ruby Rose