
New Year Style 2010
The well dressed are following the fashion rules which are promoted by glossy magazines without using their individual taste for expressing the own personality... |

MAC Cosmetics 2010
New York based MAC Cosmetics presents the new makeup look entitled with the label's motto 'All races, all sexes, all ages' as respond to a world that is more unified than ever before...
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Office Style 2010 & 2011
Long trousers don't make a bright boy; Office Insight by publisher Karin Sawetz. Once, I was interviewed by a journalist about office fashion - not Fashionoffice... |

Mountain Style
"Adventures can not be controlled" says Ewan McGregor. What are the keywords for men's world in 2010? |

Sport Style SS2010
The forest, its woods and berries, the elements fire, water, and air are the inspiring sources for the designers... |

Beach Style SS2010
What has the fashion, beauty, and lifestyle industry for the beach style 'on stock' this year? |

Men Style SS2010
Designers see him traditional, modern and sexy unpredictable! Diesel says: "Sex Sells. Unfortunately we sell jeans." Probably one leads to the other... He wears the fragrance Hugo Element. |

Swim Style SS10
Three ideas to the Zeitgeist 2010.
For Sebastian, the Australian now in Paris living model and musician Micky Green represents the 'Who's Next?' visionary style made of individuality, talent and courage... |
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Health & beauty strategies 2010 Skin folds appear sooner after bad nutrition or a lack of sleep. The fairy tale-character Cinderella for example went home early - before 12 o'clock. You can read the Brothers Grimm story from this perspective too. Especially if you consider... |

Clinique, Boss, Santaverde
The 'Green' Spring Style is mixed of fashion and beauty such as the Vitamin C Lip Smoothie by Clinique which boosts naturally the biosynthesis of collagen, the carefree Boss Orange fragrance in a seven stone bottle symbolizing the seven ‘chakras’ of the human body, natural face care by Santaverde... |

Queen by Queen Latifah
In October 2009, the video for the song 'Fast Car', featuring Missy Elliott, from the new Queen Latifah album 'Persona' premiered. It shows the dynamic side of Latifah. In the same month, her first fragrance - an elegant oriental scent - was launched. Queen Latifah exercises that the choice of who you are is yours...
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Ball Guide FW9/10
Vienna Insight by Karin Sawetz: The 'Hunters-Ball' was definitely one of my first and funniest balls I ever have attended. As a 17 years old girl in the 80ies I was in my 'New Wave'-phase and had very artful colored hair in green, red and orange. The 'Hunters-Ball'-style was completely different to my normal style...
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Wella 2010
"Trend Vision 2010 is more diverse than anything we’ve seen before with inspiration coming from such varied sources. What works on one woman might not on another..." states Eugene Souleiman, Global Creative Director Care and Styling. |
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